Validate business hypotheses in 5 minutes, not 5 weeks — an AI platform that turns scattered data into evidence-backed customer insight.
Five complementary co-founders.
Product development & user acquisition.
Touchpoints across the journey.
Understand customers faster and cut decision risk — weeks of research compressed into minutes.
What. Create, manage & refine customer personas for simulation.
Founders · Marketers · Product teams · Strategic & agency planners
What. Use personas & synthetic panels to run simulated research.
Founders · Marketers · Product teams · Researchers · Agency planners
Persona Intelligence builds the customers → Synthetic Research Engine tests on them.
Recurring monthly / annual fees for platform access & advanced AI research tools. Creates stable, predictable cash flow.
Buy extra Credit packs when usage exceeds the plan quota. Fits uneven, project-based demand — agencies, campaigns.
Free tier with basic features & credits. Removes the trial barrier, builds the early user base for conversion.
Higher tiers priced on delivered value — saved time, lower cost, faster lower-risk decisions.
Variable AI / API costs → credit quota + top-up protects margins.
Marketers, SMEs, startups, agencies — price-sensitive, need proof before budgeting.
New entrant → accessible entry pricing, value-based upper tiers.
300 credits · one-time
Try the workflow, sample personas, tiny studies.
1,200 cr · ~$0.0067/cr
Validate small ideas, basic concept / landing tests.
7,000 cr · ~$0.0044/cr
Regular research, segment comparisons, messaging tests.
25,000 cr · ~$0.0038/cr
Many studies/mo, team reports, premium analysis.
Free 1 project / 3 personas / no export · Starter 3 / 10 / PDF·CSV · Growth 10 / 40 / +premium model · Pro 30 / 120 / PPT + branded export
The main access & usage point — info, pricing, sign-up, demo, trial, dashboard. Controls full CX, protects margin, captures behavioral data.
Social DM / Email / LinkedIn / Zalo. Fits B2B — explains how it works, builds trust, personalizes the sales message, lifts conversion.
Resellers / agents — agencies act as users and referrers. Expands reach without a big sales team, rolled out after MVP stabilizes.
Direct-first: own the relationship before scaling through partners.
Education + brand awareness.
Direct & Digital Mkt · PR / Community · Personal Selling. Ads: minimal test.
Trust via real results.
Case Study · Consultative Outreach · Trial. Ads: light retargeting.
Close Founding Member Partners.
1:1 Direct Mkt · Scarcity promotion. Ads: none.
Sustain usage & spread word.
Owned Community · Referral · UGC. Ads: none — earned / owned.
Reach 50–100 founders + 15–20 planners; educate.
"Validate a hypothesis in 5 minutes, not 5 weeks."
Trust via 3–5 beta testers; drive Live Audit Demo.
"See what AI does, not just what it says."
Convert demo group into 3–5 Founding Members.
"Last chance to join the Founding Member program."
Sustain early users; turn them into advocates.
"A partner for better marketing decisions."
Product strategy, fundraising, overall team & roadmap direction.
Go-to-market, branding, acquisition, growth funnel, content.
Finance, cash flow, budgeting, revenue model, burn rate.
System architecture, AI/ML pipeline, backend, scalability.
Product vision, user research, UX/UI, roadmap alignment.
A closed loop — deployment feeds back into research. Not waterfall: every release is evidence for the next.
Discover via SEO, social, expert content, partnerships.
Provide business, product, target market & research goals.
Persona Generation + Customer Segmentation.
Price · Concept · Message Testing.
Insight & export → repeat projects, ongoing relationship.
The confidence & evidence layer turns "AI says" into "AI says, with evidence."
Guide data import, persona tuning & effective use from day one.
Clear policy & data-ownership — customers upload sensitive data.
Early-bird group for feedback, bug reports & tips.
Sample report · How it works · Case study
Dashboard · Confidence layer · Export
Onboarding · Privacy · Community
Validate business hypotheses in 5 minutes, not 5 weeks.